Horses, like humans, can be anemic. Anemia is influenced by the amount of red blood cells circulating in a horse’s bloodstream. The average horse has a packed cell volume (PCV) of 40%. While this percentage varies depending on a horse’s fitness levels, a horse is deemed anemic when their PCV is less than 30%. Anemia is typically caused by either blood loss, blood destruction, or reduced blood cell production. Once a horse is classified as anemic, a vet will need to determine why the horse’s body is not producing enough red blood cells or where the red blood cells are going. Some cases of anemia are acute which others are chronic.

When your horse gets loose and decides to run off your property, you will be thankful that you have equine liability insurance.

On top of daily operational expenses, finding additional funds to promote your equine business is challenging. There is the constant confliction of trying to gain more customers but not wasting money on useless marketing techniques. In addition, marketing to horse people can present challenges because they are typically riding their horses and not following the latest trends.

Whether you have a boarding barn or are offering lessons, we came up with a short list of marketing tools that will be helpful in expanding your business.